{"id":9288,"date":"2017-05-31T11:14:16","date_gmt":"2017-05-31T11:14:16","guid":{"rendered":"http:\/\/sportlandmagazine.com\/lit\/?p=9288"},"modified":"2017-05-31T11:15:13","modified_gmt":"2017-05-31T11:15:13","slug":"lebronas-jamesas-vs-stephas-curry-arba-nike-vs-under-urmour","status":"publish","type":"post","link":"https:\/\/sportland.lt\/magazine\/lebronas-jamesas-vs-stephas-curry-arba-nike-vs-under-urmour\/","title":{"rendered":"LeBronas Jamesas vs Stephas Curry arba Nike vs Under Urmour"},"content":{"rendered":"<p>Ketvirtadienio nakt\u012f prasideda laukiamiausias <strong>NBA<\/strong> \u012fvykis \u2013 finalo serija! Joje susitiks <strong>Cleveland Cavaliers<\/strong> ir <strong>Golden State Warriors<\/strong> ir tai \u012fvyks 3 metus i\u0161 eil\u0117s \u2013 to NBA istorijoje dar n\u0117ra buv\u0119.<\/p>\n<p>Kaip turb\u016bt ir numanote, tokia \u201eker\u0161to\u201c serija yra svajoni\u0173 i\u0161sipildymas tiek NBA lygai, tiek ABC televizijai, kuri transliuos finalo serij\u0105 (tikimasi, kad tai bus \u017ei\u016brimiausia serija istorijoje), tiek ESPN, FS1 ir kitoms sporto ap\u017evalg\u0173 programoms, kurios ras aibes kamp\u0173 \u0161iai serijai ap\u017evelgti, aptarti ir i\u0161diskutuoti.<\/p>\n<p>Ta\u010diau \u0161i serija yra ir did\u017eiausi\u0173 prekini\u0173 \u017eenkl\u0173 akistata \u2013 <strong>Nike<\/strong> did\u017eiausia dar \u017eaid\u017eianti \u017evaig\u017ed\u0117 <strong>LeBronas Jamesas<\/strong> stengsis i\u0161saugoti Cavaliers \u010dempion\u0173 taur\u0119 prie\u0161 <strong>Under Armour<\/strong> veid\u0105 <strong>Steph\u0105 Curry<\/strong>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-9291\" src=\"http:\/\/sportlandmagazine.com\/lit\/wp-content\/uploads\/2017\/05\/image001-1.jpg\" alt=\"\" width=\"685\" height=\"456\" srcset=\"https:\/\/sportland.lt\/magazine\/wp-content\/uploads\/2017\/05\/image001-1.jpg 685w, https:\/\/sportland.lt\/magazine\/wp-content\/uploads\/2017\/05\/image001-1-600x399.jpg 600w\" sizes=\"auto, (max-width: 685px) 100vw, 685px\" \/><\/p>\n<h4><strong><br \/>\n2 did\u017eiausios NBA \u017evaig\u017ed\u0117s: Vienas su Nike, kitas su Under Armour<\/strong><\/h4>\n<p>Nike ilgalaik\u0119 sutart\u012f su LeBronu Jamesu sudar\u0117 dar 2003 metais, kuomet jam tebuvo 18 met\u0173, ir niekada jo nepaleido. Neskai\u010diuojant Michaelo Jordano, kurio Jordan Brand u\u017eima didesn\u0119 JAV\u00a0ked\u0173 rinkos dal\u012f u\u017e vis\u0105 Adidas, LeBronas yra did\u017eiausia Nike aktyvi sporto \u017evaig\u017ed\u0117.<\/p>\n<p>2015 metais, Nike prat\u0119s\u0117 sutart\u012f su LeBronu iki gyvos galvos ir jos vert\u0117 tur\u0117t\u0173 pasiekti 1 milijard\u0105 doleri\u0173. Tokios sutartys yra naujas rei\u0161kinys, nes taip prekinis \u017eenklas parodo visapusi\u0161k\u0105 pasitik\u0117jim\u0105 atletu, nebijodamas skandal\u0173. Ypa\u010d turint galvoje Nike vie\u0161\u0173j\u0173 ry\u0161i\u0173 fiasko su Tigeriu Woodsu, Lance Armstrongu ir kitais.<\/p>\n<p>Curry su Under Armour sutart\u012f sudar\u0117 2013 metais, o 2015 metais j\u0105 prat\u0119s\u0117 iki 2024 met\u0173. Pirmoji Curry sutartis buvo su Nike, \u0161ioje kompanijoje dirbo jo krik\u0161tat\u0117vis. Ta\u010diau po labai g\u0117dingo \u012fvykio Nike prarado Curry. ESPN apra\u0161\u0117 \u0161i\u0105 istorij\u0105 \u2013 2013 metais, susitikimo metu Nike valdytojai \u012f Stephen\u0105 kreip\u0117si Steveno vardu ir \u012fjung\u0117 PPT prezentacij\u0105, kurioje net nepakeit\u0117 vardo, nes toki\u0105 pa\u010di\u0105 prezentacij\u0105 rod\u0117 Kevinui Durantui. \u201eTuomet mes tiesiog nebeklaus\u0117me k\u0105 jie kalba\u201c, pasakojo t\u0117vas Dellas Curry.<\/p>\n<h4><strong>Ta\u010diau Nike stipriai pirmauja visoje NBA lygoje<\/strong><\/h4>\n<p>Nors Nike turi did\u017eiausi\u0105 \u017evaig\u017ed\u0119 vienoje komandoje, o Under Armour kitoje, tarp \u0161i\u0173 prekini\u0173 \u017eenkl\u0173 balanso komandose n\u0117ra. Nike taip pat turi antr\u0105 did\u017eiausi\u0105 vard\u0105 Warriors gretose \u2013 Kevin\u0105 Durant\u0105 (jo vardo nauji bateliai pasirodo bir\u017eelio 1 dien\u0105), nepamir\u0161kime Draymondo Greeno, taip pat Kyrie Irvingo (su vardiniu bateliu nuo 2014 met\u0173) ar Tristano Thompsono.<\/p>\n<p>Akivaizdu, kad Nike yra did\u017eiausias \u017eaid\u0117jas profesionaliame krep\u0161inyje. Nike ir jam priklausantis Jordan Brand, drauge u\u017eima 51% JAV sporto avalyn\u0117s rinkos, kai Under Armour turi tik 2,5%, ir visa tai tik Curry ir ankstyvos pirm\u0173j\u0173 jo bateli\u0173 s\u0117km\u0117s d\u0117ka. S\u0117km\u0117s, kuri nuo pastar\u0173j\u0173 jo bateli\u0173 modeli\u0173 labai smarkiai nusisuko.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-9289\" src=\"http:\/\/sportlandmagazine.com\/lit\/wp-content\/uploads\/2017\/05\/image003.jpg\" alt=\"\" width=\"521\" height=\"301\" \/><\/p>\n<p>Taip pat Nike tapo oficialiu NBA aprang\u0173 gamintoju, sutartis \u012fsigalioja nuo kito sezono, kuomet <em>swoosh&#8217;as<\/em> pakeis Adidas tris bruk\u0161nelius ant vis\u0173 mar\u0161kin\u0117li\u0173. Tai privilegija, kuri Nike kainavo 1 milijard\u0105 doleri\u0173 artimiausiems 8 metams. Adidas net nem\u0117gino atnaujinti savo sutarties, nematydami tame racijos.<\/p>\n<p>Daugeliui kyla klausimas, ar Nike kova prie\u0161 Under Armour yra svarbi NBA Final\u0173 kontekste? Ar paprasti fanai tai pastebi ir jiems tai r\u016bpi? Ar jiems svarbu, k\u0105 avi vienas ar kitas \u017eaid\u0117jas? Ar tai daro ka\u017ekoki\u0105 \u012ftak\u0105? Mes \u012fsitikin\u0119, kad\u00a0taip!<\/p>\n<p><em>Tekstas: Sportland Magazine<\/em><br \/>\n<em>Nuotraukos: gamintoj\u0173<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ketvirtadienio nakt\u012f prasideda laukiamiausias NBA \u012fvykis \u2013 finalo serija! Joje susitiks Cleveland Cavaliers ir Golden State Warriors ir tai \u012fvyks\u2026<\/p>\n","protected":false},"author":9,"featured_media":9290,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[31,28],"tags":[90,16,42],"class_list":["post-9288","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ivykiai","category-sportas","tag-2017-vasara","tag-krepsinis","tag-naudinga"],"acf":[],"_links":{"self":[{"href":"https:\/\/sportland.lt\/magazine\/wp-json\/wp\/v2\/posts\/9288","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sportland.lt\/magazine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sportland.lt\/magazine\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sportland.lt\/magazine\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/sportland.lt\/magazine\/wp-json\/wp\/v2\/comments?post=9288"}],"version-history":[{"count":2,"href":"https:\/\/sportland.lt\/magazine\/wp-json\/wp\/v2\/posts\/9288\/revisions"}],"predecessor-version":[{"id":9293,"href":"https:\/\/sportland.lt\/magazine\/wp-json\/wp\/v2\/posts\/9288\/revisions\/9293"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sportland.lt\/magazine\/wp-json\/wp\/v2\/media\/9290"}],"wp:attachment":[{"href":"https:\/\/sportland.lt\/magazine\/wp-json\/wp\/v2\/media?parent=9288"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sportland.lt\/magazine\/wp-json\/wp\/v2\/categories?post=9288"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sportland.lt\/magazine\/wp-json\/wp\/v2\/tags?post=9288"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}