{"id":8255,"date":"2017-03-02T17:04:26","date_gmt":"2017-03-02T15:04:26","guid":{"rendered":"http:\/\/spomag-lt.localhost\/?p=8255"},"modified":"2018-09-14T13:30:49","modified_gmt":"2018-09-14T13:30:49","slug":"didziausi-futbolo-komandu-remejai","status":"publish","type":"post","link":"https:\/\/sportland.lt\/magazine\/didziausi-futbolo-komandu-remejai\/","title":{"rendered":"Did\u017eiausi futbolo komand\u0173 r\u0117m\u0117jai"},"content":{"rendered":"

\u0160iais laikais dauguma klub\u0173 \u201elenktyniauja\u201c d\u0117l didesnio fan\u0173 skai\u010diaus ar trok\u0161tamo \u012fsigyti futbolininko, ta\u010diau n\u0117 vieno i\u0161 \u0161i\u0173 tiksl\u0173 nepavykt\u0173 \u012fgyvendinti be didelio kiekio pinig\u0173. Did\u017eiausi\u0105 finansavim\u0105 komandos gauna i\u0161 kiekvien\u0105 sezon\u0105 ant mar\u0161kin\u0117li\u0173 besipuikuojan\u010di\u0173 kompanij\u0173, o sandoriai siekia \u0161imtamilijonines sumas.<\/p>\n

Pirm\u0105 kart\u0105 Europoje r\u0117m\u0117j\u0173 pavadinimai ant rungtyni\u0173 aprangos atsirado dar 1973-aisiais Vokietijoje, kai alkoholinio g\u0117rimo \u201eJ\u00e4germeister\u201c logotip\u0105 ant mar\u0161kin\u0117li\u0173 patalpino Braun\u0161veigo \u201eEintracht\u201c ekipa. Futbolo t\u0117vyn\u0117je Anglijoje pirmieji r\u0117m\u0117jai atsirado vos po trej\u0173 met\u0173 – tuo metu kelet\u0105 t\u016bkstan\u010di\u0173 eur\u0173 siekus\u012f sandor\u012f pasira\u0161\u0117 a\u0161tuntoje pagal paj\u0117gum\u0105 lygoje vis dar rungtyniaujantis \u201eKettering Town\u201c klubas ir vietos padang\u0173 \u012fmon\u0117.<\/p>\n

Per keturiasde\u0161imt met\u0173 r\u0117m\u0117j\u0173 svarba ir u\u017edirbam\u0173 pinig\u0173 kiekis sp\u0117jo i\u0161augti, tad pristatome \u0161iuo metu daugiausiai i\u0161 reklamos u\u017edirban\u010dius futbolo klubus (nurodytos pinig\u0173 sumos u\u017edirbamos per vienerius metus):<\/p>\n

\u201eParis Saint-Germain\u201c<\/strong><\/p>\n

Mar\u0161kin\u0117li\u0173 gamintojas: \u201eNike\u201c \u2013 22 mln. eur\u0173<\/strong>
\nPagrindinis r\u0117m\u0117jas: \u201eEmirates\u201c \u2013 27 mln. eur\u0173<\/strong><\/p>\n

Turino \u201eJuventus\u201c<\/strong><\/p>\n

Mar\u0161kin\u0117li\u0173 gamintojas: \u201eAdidas\u201c \u2013 <\/strong>24 mln. eur\u0173
\n<\/strong>Pagrindinis r\u0117m\u0117jas: \u201eJeep\u201c \u2013 18 mln. eur\u0173<\/strong><\/p>\n

\u201eManchester City\u201c<\/strong><\/p>\n

Mar\u0161kin\u0117li\u0173 gamintojas: \u201eNike\u201c \u2013 16 mln. eur\u0173
\n<\/strong>Pagrindinis r\u0117m\u0117jas: \u201eEtihad Airways\u201c \u2013 54 mln. eur\u0173<\/strong><\/p>\n

\u201eLiverpool\u201c<\/strong><\/p>\n

Mar\u0161kin\u0117li\u0173 gamintojas: \u201eNew Balance\u201c \u2013 <\/strong>35 mln. eur\u0173
\n<\/strong>Pagrindinis r\u0117m\u0117jas: \u201eStandard Chartered\u201c \u2013 41 mln. eur\u0173<\/strong><\/p>\n

\u201eBarcelona\u201c<\/strong><\/p>\n

Mar\u0161kin\u0117li\u0173 gamintojas: \u201eNike\u201c \u2013 <\/strong>38 mln. eur\u0173
\n<\/strong>Pagrindinis r\u0117m\u0117jas: \u201eQatar Airways\u201c \u2013 39 mln eur\u0173<\/strong><\/p>\n

Londono \u201eArsenal\u201c<\/strong><\/p>\n

Mar\u0161kin\u0117li\u0173 gamintojas: \u201ePuma\u201c \u2013 <\/strong>41 mln. eur\u0173
\n<\/strong>Pagrindinis r\u0117m\u0117jas: \u201eEmirates\u201c – 41 mln. eur\u0173<\/strong><\/p>\n

Londono \u201eChelsea\u201c<\/strong><\/p>\n

Mar\u0161kin\u0117li\u0173 gamintojas: \u201eAdidas\u201c \u2013 <\/strong>39 mln. eur\u0173
\n<\/strong>Pagrindinis r\u0117m\u0117jas: \u201eYokohama Rubber\u201c \u2013 <\/strong>54 mln. eur\u0173<\/strong><\/p>\n

Miuncheno \u201eBayern\u201c<\/strong><\/p>\n

Mar\u0161kin\u0117li\u0173 gamintojas: \u201eAdidas\u201c \u2013 <\/strong>64 mln. eur\u0173
\n<\/strong>Pagrindinis r\u0117m\u0117jas: \u201eDeutsche Telekom\u201c \u2013 <\/strong>32 mln. eur\u0173<\/strong><\/p>\n

\u201eManchester United\u201c<\/strong><\/p>\n

Mar\u0161kin\u0117li\u0173 gamintojas: \u201eAdidas\u201c \u2013 <\/strong>101 mln. eur\u0173
\n<\/strong>Pagrindinis r\u0117m\u0117jas: \u201eChevrolet\u201c \u2013 <\/strong>76 mln. eur\u0173<\/strong><\/p>\n

Madrido \u201eReal\u201c<\/strong><\/p>\n

Mar\u0161kin\u0117li\u0173 gamintojas: \u201eAdidas\u201c \u2013 <\/strong>148 mln. eur\u0173
\n<\/strong>Pagrindinis r\u0117m\u0117jas: \u201eEmirates\u201c \u2013 <\/strong>32 mln eur\u0173<\/strong><\/p>\n

Viena keis\u010diausi\u0173 kada nors futbolo klub\u0105 r\u0117musi\u0173 kompanij\u0173 – \u201eColumbia Pictures\u201c<\/strong> ir jos sumanymas 2003-2005 metais reklamuoti naujai pasirodysian\u010dius filmus ant Madrido \u201eAtletico\u201c<\/strong> mar\u0161kin\u0117li\u0173.<\/p>\n

Tekstas: Lauryno Puikio<\/em>
\nNuotraukos:\u00a0Getty Images ir Soccer Mania<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

\u0160iais laikais dauguma klub\u0173 \u201elenktyniauja\u201c d\u0117l didesnio fan\u0173 skai\u010diaus ar trok\u0161tamo \u012fsigyti futbolininko, ta\u010diau n\u0117 vieno i\u0161 \u0161i\u0173 tiksl\u0173 nepavykt\u0173\u2026<\/p>\n","protected":false},"author":9,"featured_media":8264,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[28],"tags":[15],"class_list":["post-8255","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sportas","tag-futbolas"],"acf":[],"_links":{"self":[{"href":"https:\/\/sportland.lt\/magazine\/wp-json\/wp\/v2\/posts\/8255","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sportland.lt\/magazine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sportland.lt\/magazine\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sportland.lt\/magazine\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/sportland.lt\/magazine\/wp-json\/wp\/v2\/comments?post=8255"}],"version-history":[{"count":6,"href":"https:\/\/sportland.lt\/magazine\/wp-json\/wp\/v2\/posts\/8255\/revisions"}],"predecessor-version":[{"id":14793,"href":"https:\/\/sportland.lt\/magazine\/wp-json\/wp\/v2\/posts\/8255\/revisions\/14793"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sportland.lt\/magazine\/wp-json\/wp\/v2\/media\/8264"}],"wp:attachment":[{"href":"https:\/\/sportland.lt\/magazine\/wp-json\/wp\/v2\/media?parent=8255"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sportland.lt\/magazine\/wp-json\/wp\/v2\/categories?post=8255"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sportland.lt\/magazine\/wp-json\/wp\/v2\/tags?post=8255"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}