{"id":11946,"date":"2017-12-15T13:15:12","date_gmt":"2017-12-15T13:15:12","guid":{"rendered":"https:\/\/www.sportlandmagazine.com\/lit\/?p=11946"},"modified":"2017-12-15T13:15:12","modified_gmt":"2017-12-15T13:15:12","slug":"nike-kartu-su-nba-kelia-krepsini-i-nauja-lygi","status":"publish","type":"post","link":"https:\/\/sportland.lt\/magazine\/nike-kartu-su-nba-kelia-krepsini-i-nauja-lygi\/","title":{"rendered":"Nike kartu su NBA kelia krep\u0161in\u012f \u012f nauj\u0105 lyg\u012f"},"content":{"rendered":"<p>Nike\u00a0yra vienas populiariausi\u0173 sportini\u0173 drabu\u017ei\u0173 gamintoj\u0173 pasaulyje, kur\u012f daugyb\u0117 gerai \u017einom\u0173 visuomen\u0117s atstov\u0173 pristato kaip puik\u0173. Nike ir NBA bendradarbiavimas yra teigiamas \u017eingsnis \u012f priek\u012f, pad\u0117siantis populiarinti \u017eaidim\u0105 visame pasaulyje.<\/p>\n<p><strong>\u017dingsnis \u012f pa\u017eang\u0105<\/strong><\/p>\n<p>Nacionalin\u0117 krep\u0161inio asociacija (NBA) ir Nike 2015 m. liep\u0105 oficialiai paskelb\u0117 apie b\u016bsim\u0105 a\u0161tuoneri\u0173 met\u0173 trukm\u0117s bendradarbiavim\u0105. Jis prasideda nuo 2017\u20132018 m. sezono starto, jo metu Nike tampa i\u0161skirtiniu aprangos gamintoju ir tiek\u0117ju bei pirmuoju partneriu, kurio logotipas atsiduria ant \u017eaidybini\u0173 komand\u0173 mar\u0161kin\u0117li\u0173.<\/p>\n<p>Nike jau yra buv\u0119s NBA pasaulin\u0117s rinkodaros partneris, bet su nauj\u0105ja bendradarbiavimo sutartimi kompanija i\u0161ple\u010dia galimybi\u0173 spektr\u0105. Sutartyje nurodoma, kad Nike turi teis\u0119 kurti ir gaminti \u201eAuthentic\u201c, \u201eSwingman\u201c, \u201eWarm-up\u201c bei \u201eShooting\u201c kategorij\u0173 aprangas, kurios taip pat bus prieinamos ir krep\u0161inio gerb\u0117jams.<\/p>\n<p>NBA komisaras Adamas Silveris \u0161i\u0105 bendradarbiavimo sutart\u012f apib\u016bdino kaip nauj\u0105 komercin\u0117s industrijos strukt\u016bros paradigm\u0105 ir pabr\u0117\u017e\u0117 \u201eNike\u201c pagalb\u0105 siekiant u\u017etikrinti \u017eaidimo populiarumo pl\u0117tr\u0105 visame pasaulyje, naudoti naujausi\u0173 technologij\u0173 aprangas, kurti ir tobulinti kitus su \u0161iuo \u017eaidimu susijusius gaminius.\u00a0 \u201eM\u016bs\u0173 aprangos yra naujasis standartas, u\u017etikrinsiantis ry\u0161\u012f tarp did\u017eiausi\u0173 \u0161io \u017eaidimo sirgali\u0173 ir NBA komand\u0173 bei j\u0173 \u017eaid\u0117j\u0173. Nike dar syk\u012f perk\u0117l\u0117 krep\u0161in\u012f \u012f nauj\u0105 lyg\u012f, pristatydama pa\u017eangiausius mar\u0161kin\u0117lius visoje sporto industrijoje\u201c, \u2013 teig\u0117 A.Silveris.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-11948\" src=\"https:\/\/www.sportlandmagazine.com\/lit\/wp-content\/uploads\/2017\/12\/Ho17_BB_NBAPlay_JClarkson_GH_0330-s-1200x800.jpg\" alt=\"\" width=\"1200\" height=\"800\" srcset=\"https:\/\/sportland.lt\/magazine\/wp-content\/uploads\/2017\/12\/Ho17_BB_NBAPlay_JClarkson_GH_0330-s-1200x800.jpg 1200w, https:\/\/sportland.lt\/magazine\/wp-content\/uploads\/2017\/12\/Ho17_BB_NBAPlay_JClarkson_GH_0330-s-600x400.jpg 600w, https:\/\/sportland.lt\/magazine\/wp-content\/uploads\/2017\/12\/Ho17_BB_NBAPlay_JClarkson_GH_0330-s-768x512.jpg 768w, https:\/\/sportland.lt\/magazine\/wp-content\/uploads\/2017\/12\/Ho17_BB_NBAPlay_JClarkson_GH_0330-s.jpg 1500w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>Nike prezidentas Markas Parkeris kalb\u0117damas apie nauj\u0105 bendradarbiavimo etap\u0105 nesl\u0117p\u0117 savo d\u017eiaugsmo ir vil\u010di\u0173: \u201eMes esame be galo laimingi, gal\u0117dami i\u0161 vis\u0173 j\u0117g\u0173 pasidalyti savo globaliu tinklu, inovacijomis ir k\u016brybingumu su NBA ir kartu auginti \u017eaidim\u0105 taip, kaip t\u0105 sugeba tik Nike.\u201c<\/p>\n<p>Prek\u0117s \u017eenklo savininkas tikisi, kad pasaulinio tobul\u0117jimo strategija bus s\u0117kminga ir tur\u0117s teigiam\u0105 \u012ftak\u0105 tiek Nike, tiek NBA.<\/p>\n<p>Bendradarbiavimas su Nike neapsiribos tik vyr\u0173 krep\u0161inio lyga, prie jo prisideda WNBA (moter\u0173 NBA) ir NBA pl\u0117tojimosi lygos, dalyvavimas \u012fvairiuose renginiuose ir projektuose, tarp kuri\u0173 NBA Vis\u0173 \u017evaig\u017ed\u017ei\u0173 rungtyn\u0117s, naujok\u0173 bir\u017ea ir \u201eGlobal Games\u201c var\u017eybos, vykstan\u010dios u\u017e JAV ir Kanados rib\u0173.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11954\" src=\"https:\/\/www.sportlandmagazine.com\/lit\/wp-content\/uploads\/2017\/12\/image002.jpg\" alt=\"\" width=\"662\" height=\"373\" srcset=\"https:\/\/sportland.lt\/magazine\/wp-content\/uploads\/2017\/12\/image002.jpg 662w, https:\/\/sportland.lt\/magazine\/wp-content\/uploads\/2017\/12\/image002-600x338.jpg 600w\" sizes=\"auto, (max-width: 662px) 100vw, 662px\" \/><\/p>\n<p><strong>Nike i\u0161klauso ir sukuria<\/strong><\/p>\n<p>Kurdami 2017\/2018 met\u0173 NBA sezonui skirtas sportines aprangas Nike atsi\u017evelg\u0117 \u012f \u012fvairaus lygmens atlet\u0173, tarp j\u0173 ir dabartini\u0173 NBA \u017eaid\u0117j\u0173, nuomones. Su j\u0173 pagalba buvo atlikti \u012fvairus testai, skirti aprang\u0173 kokybei nustatyti ir rasti tobulintinas vietas. Test\u0173 tikslas buvo patikrinti judesius, termoreguliacij\u0105 ir tinkamum\u0105, naudojant skaitmenin\u012f k\u016bno nuskaitym\u0105.<\/p>\n<p>\u201ePsichologinis prana\u0161umas, \u012fgyjamas turint kokybi\u0161kas aprangas yra ne\u012fkainojamas. Faktas, kad Nike, kurdami nauj\u0105sias NBA aprangas, \u012fsiklaus\u0117 \u012f m\u016bs\u0173 vis\u0173 \u012f\u017evalgas bei pastabas yra i\u0161ties i\u0161kalbingas. A\u0161 labai laukiu naujojo sezono starto, nes aprangos puikiai priglunda ir a\u0161 jau\u010diuosi labai patogiai\u201c, &#8211; sak\u0117 NBA super\u017evaig\u017ed\u0117 Kyrie Irvingas.<\/p>\n<p><strong>NikeConnect \u2013 b\u016bk ar\u010diau, su\u017einok daugiau<\/strong><\/p>\n<p><em>NikeConnect<\/em> yra nauja i\u0161manioji program\u0117l\u0117, kuri vartotojams padeda gauti norim\u0105 informacij\u0105 apie m\u0117gstam\u0105 \u017eaid\u0117j\u0105 ir\/ar komand\u0105. Panaudojus naujausias technologijas, pirm\u0105 syk\u012f yra \u012fmanoma pasiekti NBA informacijos klodus per aprang\u0105. Tam tereikia tik NBA mar\u0161kin\u0117li\u0173, i\u0161maniojo telefono ir NikeConnect program\u0117l\u0117s.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11952\" src=\"https:\/\/www.sportlandmagazine.com\/lit\/wp-content\/uploads\/2017\/12\/image004.jpg\" alt=\"\" width=\"664\" height=\"415\" srcset=\"https:\/\/sportland.lt\/magazine\/wp-content\/uploads\/2017\/12\/image004.jpg 664w, https:\/\/sportland.lt\/magazine\/wp-content\/uploads\/2017\/12\/image004-600x375.jpg 600w\" sizes=\"auto, (max-width: 664px) 100vw, 664px\" \/><\/p>\n<p><em><strong>Kaip tai veikia?<\/strong><\/em><\/p>\n<p>1. \u012esigyk naujuosius NBA mar\u0161kin\u0117lius, turin\u010dius <em>NikeConnect<\/em> s\u0105saj\u0105;<\/p>\n<p>2. Atsisi\u0173sk <em>NikeConnect<\/em> program\u0117l\u0119 \u012f i\u0161man\u0173j\u012f telefon\u0105;<\/p>\n<p>3. Aktyvuokite program\u0117l\u0119;<\/p>\n<p>4. Sujunk mar\u0161kin\u0117lius su program\u0117le, naudodamas telefon\u0105 bei speciali\u0105 NFC mikroschem\u0105, kuri yra po <em>NikeConnect<\/em> logotipu;<\/p>\n<p>5. Prisijunk prie savo NikePlus paskyros ir gauk daugyb\u0119 \u012fvairiausios informacijos.<\/p>\n<p><em>NikeConnect<\/em> program\u0117l\u0119 nuo rugs\u0117jo 29 dienos galite atsisi\u0173sti i\u0161 nike.com\/nba, nbastore.com, Nike ar NBA komand\u0173 parduotuvi\u0173 portal\u0173. Program\u0117l\u0117 veikia iOS11 (iPhone 7 ir naujesniuose) ir Android (prietaisuose, turin\u010diuose NFC fukcij\u0105) operacin\u0117se sistemose visame pasaulyje.<\/p>\n<p>https:\/\/www.youtube.com\/watch?v=E60ryjNqkZQ<\/p>\n<p><strong>Krep\u0161inio bateliai su komandos logotipu<\/strong><\/p>\n<p>Nike KD 10 tampa pirmuoju Nike krep\u0161inio batu, turin\u010diu ir NBA, ir Kevino Duranto komandos Golden State Warriors logotipus. Tai yra pirmasis atvejis, kuris tur\u0117t\u0173 tapti precedentu &#8211; Nike sudarius 8 met\u0173 sutart\u012f vis daugiau \u017eaid\u0117j\u0173 nor\u0117s pasipuo\u0161ti komandos regalijomis. KD 10 \u201eNumbers\u201c pa\u017eymi ne tik asmenin\u012f puik\u0173 Duranto pasiekim\u0105 \u2013 2017 NBA Finalo serijos MVP, bet ir komandos mantr\u0105 \u201ekartu mes esame stipr\u016bs\u201c ir Warriors spalvas \u2013 ry\u0161kiai baltas Flyknit batvir\u0161is su logotipu ant lie\u017euv\u0117lio (NBA logotipas ant kitos kojos lie\u017euv\u0117lio). Bato padas yra per\u0161vie\u010diamas ir jame matosi abstrakt\u016bs Warriors dizaino motyvai, kaip ir vidin\u0117je bato dalyje.<\/p>\n<div id='gallery-1' class='gallery galleryid-11946 gallery-columns-3 gallery-size-thumbnail'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/sportland.lt\/magazine\/wp-content\/uploads\/2017\/12\/image011.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"306\" src=\"https:\/\/sportland.lt\/magazine\/wp-content\/uploads\/2017\/12\/image011-400x306.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/sportland.lt\/magazine\/wp-content\/uploads\/2017\/12\/image013.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"306\" src=\"https:\/\/sportland.lt\/magazine\/wp-content\/uploads\/2017\/12\/image013-400x306.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/sportland.lt\/magazine\/wp-content\/uploads\/2017\/12\/image009.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"307\" src=\"https:\/\/sportland.lt\/magazine\/wp-content\/uploads\/2017\/12\/image009-400x307.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p><em>Tekstas &#8211; Deividas Maconka<\/em><br \/>\n<em>Nuotraukos &#8211; Nike ir NBA<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nike\u00a0yra vienas populiariausi\u0173 sportini\u0173 drabu\u017ei\u0173 gamintoj\u0173 pasaulyje, kur\u012f daugyb\u0117 gerai \u017einom\u0173 visuomen\u0117s atstov\u0173 pristato kaip puik\u0173. Nike ir NBA bendradarbiavimas\u2026<\/p>\n","protected":false},"author":9,"featured_media":11947,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[28],"tags":[101,16,76],"class_list":["post-11946","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sportas","tag-2018-ziema","tag-krepsinis","tag-nike"],"acf":[],"_links":{"self":[{"href":"https:\/\/sportland.lt\/magazine\/wp-json\/wp\/v2\/posts\/11946","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sportland.lt\/magazine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sportland.lt\/magazine\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sportland.lt\/magazine\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/sportland.lt\/magazine\/wp-json\/wp\/v2\/comments?post=11946"}],"version-history":[{"count":1,"href":"https:\/\/sportland.lt\/magazine\/wp-json\/wp\/v2\/posts\/11946\/revisions"}],"predecessor-version":[{"id":11955,"href":"https:\/\/sportland.lt\/magazine\/wp-json\/wp\/v2\/posts\/11946\/revisions\/11955"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sportland.lt\/magazine\/wp-json\/wp\/v2\/media\/11947"}],"wp:attachment":[{"href":"https:\/\/sportland.lt\/magazine\/wp-json\/wp\/v2\/media?parent=11946"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sportland.lt\/magazine\/wp-json\/wp\/v2\/categories?post=11946"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sportland.lt\/magazine\/wp-json\/wp\/v2\/tags?post=11946"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}